Why WPC ETA Certification is Crucial for Global Brands Entering India?

The Indian market is continuously evolving and opening opportunities for global businesses and brands that are entering the Indian economy. However, there is a need to manage market compliances effectively so that foreign based businesses can smoothly function in India. 

The use as well as demand for wireless based products is increasing globally, as the convenience and clutter-free usage offers many advantages to the consumers. Products like wireless speakers, smartwatches, wireless pen drives, etc. are all being heavily relied upon for efficient and easy use. These products that have inbuilt wireless technology are both produced domestically as well as imported from foreign-based manufacturers. 

To stay compliant and never face legal obstacles, global brands entering the Indian market and dealing with circulation of wireless products must get the WPC ETA certification. 

Let us delve deeper to understand why a WPC license is a mandatory requirement for global businesses. 

What is WPC ETA Certification? 

The Wireless Planning and Coordination (WPC) wing gives the Equipment Type Approval (ETA) to all wireless-based products being manufactured or imported in the Indian market. The WPC ETA approval is a necessary market compliance for businesses as it ensures that the safety and technical standards are being met. By testing and evaluating the equipment, the WPC ETA certification ensures that they are smoothly operating within the existing network systems. 

Manufacturers and importers dealing with wireless products in India must get the WPC certification as it assures consumers that the products have been thoroughly tested and verified and are therefore rendered reliable to be used for the long term. Therefore all global brands aiming to enter the Indian market must not skip the necessary compliance of gaining a WPC license. 

Importance of WPC ETA for Global Brands Entering the Indian Market

There are many reasons why global brands entering the Indian market must not skip getting the WPC ETA approval:

• It is a mandatory legal compliance, and businesses must follow the same to stay compliant in the Indian market. 

• For custom clearance purposes, there is a need to stay legally compliant, and getting the WPC ETA certification is therefore a mandatory regulation for businesses dealing in the Indian market. 

• The global business also requires a WPC ETA license to avoid fines and penalties in the stringent Indian market. 

• By staying compliant with the WPC guidelines, businesses can benefit from smooth market access, uninterrupted sales, and receive a boost in their growth and productivity. 

• As the WPC license assures quality and safety of the wireless based products, global brands conforming with the same can also help in instilling consumer trust and confidence in the market. 

• By ensuring compatibility with the existing frequency spectrum, global businesses in India can help in the regulation of products that can smoothly interoperate. 

• Compliance with the WPC ETA certification helps streamline processes for global businesses aiming to enter the Indian market and prevents unnecessary delays. 

Also Read: Common Mistakes to Avoid When Applying for a WPC ETA Certificate

Conclusion 

It is important for global businesses entering the wide Indian market to abide by the WPC guidelines and ensure compliance with the safety and technical standards as per the market regulations. The WPC ETA certification is surely an unskippable aspect to consider by foreign manufacturers, as they must adhere to the Indian standards of technical safety and interoperability with the existing frequency bands. 

Therefore it is best to get in touch with a best WPC consultant in India like Brand Liaison, to thoroughly understand the entire process. The team of experts will guide you on the importance of gaining WPC ETA approval and help you in easily managing your compliance requirements.